Agenda / Content Covered

2:00 - 3:30 PM Eastern, Thomas J. McClure

1. Solicitation and Advertising on Social Media: Legal Essentials
   1. ABA Guidance
   2. Puffery and Advertisement: What's Permissible, What's Not?
   3. Do Different Rules Apply for Personal vs. Professional Social Media Accounts?
   4. "Specialist" or "Expert" Designation Ramifications
   5. Legal Blogs - Ethical Tips and Traps
2. Social Media: Ensuring Legal Best Practices
   1. Creating and Managing an Ethical Facebook Account
      1. Setting Up a Facebook Account for Your Law Firm: Key Steps to Take
      2. Enabling Proper Account and Privacy Settings
      3. Personal Facebook Accounts: Safeguards to Implement
      4. General Rules on Friending Attorneys and Judges on Facebook
      5. Guidelines for Friending Clients on Facebook
      6. Risks in Posting About Clients, Cases, etc. on Facebook
   2. Twitter Dos and Don'ts: With Examples
   3. LinkedIn: Top 5 Mistakes to Avoid
   4. Dangers Posed by Responding to Client Reviews
3. Tech Issues in the Remote Law Firm

3:45 - 5:15 PM Eastern, Thomas J. McClure

4. Electronic Communications: Essential Guidelines
   1. Providing Legal Advice via Social Media Apps and Electronic Devices
   2. Using Unencrypted Emails: Top Risks
   3. What You Need to Know About Metadata
5. Preventing and Responding to Confidentiality Breaches: Legal Best Practices
   1. How to Avoid Cyberbreaches
   2. Technology Competence: Why It Matters
   3. Creating and Implementing a Social Media Policy for Your Law Firm
   4. Responding to a Data Breach: Mitigating the Damage
6. How to Ethically Use Social Media in Investigations

Accreditation Details:

THOMAS J. McCLURE, of McClure Law Offices, has a general practice serving individuals, families, and small businesses. Early in his career, Mr. McClure gained valuable experience at the Milwaukee City Attorney's Office, Milwaukee County District Attorney's Office, then in private practice with an "A" rated Milwaukee litigation firm. A trial attorney by training, with numerous civil and criminal jury trials in his career, Mr. McClure brings a wealth of experience to his clients at the local, state, and national levels in civil, criminal, administrative, and appellate law. He is licensed to practice in all Wisconsin courts, the federal Western and Eastern District courts in Wisconsin, the Federal 7th Circuit Court of Appeals in Chicago and the United States Supreme Court in Washington, D.C. Mr. McClure received his B.A. degree from St. Norbert College and earned his J.D. degree from Marquette University Law School.