Agenda / Content Covered

2:00 - 3:30 PM Eastern, Todd M. Galante

1. Online Marketing, Websites and Outreach
   1. Advertising Rules Overview: 7.1 and 7.2
   2. Accolades, Reviews and Rankings, Oh My! Hypos and Guidance
      1. Can I Advertise "Super Lawyer", "Rising Star" and Other Attorney Badges?
      2. Displaying or "Claiming" Online Reviews
      3. My Client Slammed Me on Google - What Can I Say?
   3. Understanding "Misleading" Statements - Hypos and Guidance
   4. Using Specialty or Expert Language - What's Okay? What Isn't?
   5. Effective Web Disclaimers and Their Limits
   6. Best Practices for Avoiding Ethical Issues in Your Marketing

3:45 - 5:15 PM Eastern, Todd M. Galante

2. Making Contact With Potential Clients: Intake, Social Media and More
   1. Overview: Confidentiality, Competence, UPL and Solicitation
   2. Intake and a Word on Live Chat - Hypos and Guidance
   3. Best Practices for Training Staff
   4. Top Attorney Social Media Blunders - Hypos and Guidance
3. Overcoming Issues in Active Client Communications
   1. A Common Complaint with Serious Implications
   2. Unpacking Rule 1.4 - "Reasonably" Informing and Consulting
   3. How Much Communication is Enough? Every Phone Call?
   4. Top Communication Breakdowns - Hypos and Guidance
   5. How to Keep Clients Happy
      1. Outlining Case Steps and Time Frames
      2. Outlining Attorney and Client Expectations
   6. Best Practices for Retainer Agreements
   7. Best Practices for Fee Arrangements and Billing

Accreditation Details:

TODD M. GALANTE is a partner with Piro, Zinna, Cifelli, Paris & Genitempo, LLC. He practices in the areas of commercial litigation; commercial and residential real estate and other foreclosures; bankruptcy (Chapters 7, 13 and 11); state court insolvency/assignment for the benefit of creditors; loan workouts; lender liability; fraud; franchise law and litigation; trademark and unfair trade practices; general equity matter; partnership, corporate, limited liability company, closely held corporate and family business litigation; certain labor and employment litigation; white collar crime defense; municipal law; and attorney ethics. Mr. Galante is a certified arbitrator, mediator and mediator mentor, handling both private and court appointed civil matters through the Superior Court of New Jersey Arbitration and Mediation programs. He is a frequent speaker who has been repeatedly listed in Best Lawyers in America, New Jersey Monthly Magazine Super Lawyers, New York Magazine - New York Area's Top Lawyers, and Corporate Counsel - Top Lawyers. Mr. Galante is an adjunct professor at Rutgers University. He earned his B.A. degree, cum laude, from Rutgers University and his J.D. degree from Seton Hall University School of Law. Mr. Galante is a member of the American and New Jersey State bar associations, the American Trial Lawyers Association, American Bankruptcy Institute, and local bar associations. He is a member in good standing of the bars of the U.S. District Court for the District of New Jersey; the Southern, Eastern and Northern districts of New York; and the Eastern District of Wisconsin.