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Darren Abernethy

Attorney at Greenberg Traurig, LLP

Darren Abernethy is a shareholder with Greenberg Traurig, LLP. Mr. Abernethy is an ad tech, data privacy and cybersecurity attorney with more than a decade of experience, including in Am Law private practice in Washington, D.C. and as in-house counsel at startups and a leading privacy technology vendor. He advises clients on matters related to digital advertising, privacy law compliance, data breach management, M&A, and FTC best practices. Mr. Abernethy’s concentrations include data-driven marketing campaigns, the California Consumer Privacy Act (CCPA) and other U.S. state privacy laws, the European Union General Data Protection Regulation (GDPR)/ePrivacy, direct marketing, and IP-related transactional matters. He has also practiced FCC/state telecommunications law, including with respect to broadband internet access providers and MVPDs, wireless spectrum users, network neutrality, and customer proprietary network information (CPNI) requirements. Mr. Abernethy is a member of the International Association of Privacy Professionals (IAPP)’s Publications Advisory Board and the World Wide Web Consortium (W3C)’s Improving Web Advertising Business Group. He earned his B.A. degree from Duke University and his J.D. degree from the College of William and Mary, Marshall-Wythe School of Law. Mr. Abernethy is admitted to practice in California, New York and the District of Columbia.

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