Have you perfected your process of trial preparation into an art of war? Are you getting all you can out of the opportunities witnesses and opposing counsel let slip during trial? Do your juries leave the courtroom wanting to reach the verdict that you've clearly stated you want? Take your courtroom presentation skills to the next level of excellence with this strategic guide. Order today!

1. Voir Dire/Jury Selection Strategies
2. Opening Statements and Direct Examination
3. Cross-Examination and Redirect – Focus on Experts and Evidence
4. Effective Exhibits
5. Summations and Jury Instructions

1. VOIR DIRE AND JURY SELECTION STRATEGIES
   9:00 - 10:15, Murray K. Lenson
   1. Preparing for Jury Selection – Researching Your “Target Audience”
      (Venue, Juror Pool Demographics, Creating Your “Ideal Juror,” Drafting Surveys/Questionnaires, etc.)
   2. Preparing the Pre-Trial Order
   3. Introducing Your Case During Jury Selection
   4. Bringing to the Surface and Overcoming Juror and Judicial Biases
   5. Reading the Vital Non-Verbal Signals Jurors are Sending
   6. Peremptory and For-Cause Challenge Tactics
2. OPENING STATEMENTS AND DIRECT EXAMINATION
   10:30 - 12:00, Murray K. Lenson
   1. Maximizing the Impact of Opening Statements
      (Introducing Case Theme and Key Case Parties; Laying out the Sequence of Events; Introducing Supporting and Damaging Evidence; Preparing Judge and Jury to Focus on Specific Elements of Trial Presentation; Opening Techniques That Simply Don't Work, Cutting Out Unnecessary Clutter)
   2. Preparation Tips for Direct Examination
      (Establishing the Main Theme; Organizing the Order of Testimony; Preparing Witnesses; Formulating Effective Questions)
   3. Areas of Direct Examination
      (Specific Approaches to Impeachment, Fact Testimony, Expert Testimony, Causation, Liability, Damages, Foundation, etc.)
   4. Persuasive Witness Testimony – How to:
      1. Develop the Story and Make it Interesting
      2. Integrate a Theme
      3. Adjust to the Specific Audience
      4. Limit the Scope
      5. Handle and Introduce Exhibits
      6. Authenticate Documents
      7. Humanize Your Witness
      8. Anticipate and Neutralize Cross-Examination
   5. Is Interim Commentary Allowed? How to Use it Well
3. CROSS-EXAMINATION AND REDIRECT – FOCUS ON EXPERTS AND EVIDENCE
   1:00 - 2:00, Jay Milano
   1. Advance Uses of Basic Cross-Exam Tools: Bias, Opportunity to Observe, Inconsistency, etc.
   2. Tips for Cross-Examining Difficult Lay Witnesses
   3. Opposing Experts in the Courtroom – Setting Up the Motion to Strike
      1. Timing/Sequence
      2. Phrasing
      3. Detailed Facts
      4. Psychological Components
      5. Advanced Techniques for Getting an Expert Disqualified
   4. Making and Responding to Objections
   5. Relevancy Issues
   6. Addressing Hearsay
   7. Redirect Examination – Taking Advantage of the Often-Overlooked Resource
4. EFFECTIVE EXHIBITS
   2:15 - 3:45, Bradley J. Barmen
   1. Overcoming Fear and Confronting Technology
   2. Choosing the Right Method and Form of Exhibit
      1. Physical vs. Image
      2. Actual vs. Demonstrative
      3. Budget
      4. Venue
      5. Subject Matter
      6. Order of Proof
      7. Presenter's Style and Preferences
   3. Does Each of Your Exhibits Pass the 8-Point Test?
   4. Preparing for Trial
      1. Document/Exhibit Organization
      2. Preparing the Courtroom and Conditioning the Jury
   5. What Can the Opposing Counsel do With the Evidence I Introduce?
   6. Video Depositions (Prior Testimony)
      1. Advantages and Pitfalls
      2. When to Use
      3. Rules of Completeness
      4. Objections
      5. Fairness
5. SUMMATIONS AND JURY INSTRUCTIONS
   3:45 - 4:30, Jay Milano
   1. What to Include
   2. Length and Style Tactics
   3. Use of Pace and Voice Inflection to Emphasize Key Elements
   4. Addressing the Weak Points of the Case
   5. The Verdict Sheet/Jury Instructions – Clearly Asking for What You Want

BRADLEY J. BARMEN is an attorney with Mannion Gray in Cleveland, where his practice includes representing clients in complex commercial, labor and employment, and real estate litigation. Mr. Barmen also represents several Ohio-based trucking and logistics firms relative to PUCO regulations and state and federal DOT compliance. He has extensive trial experience on both the state and municipal court level, and has also handled numerous arbitrations, mediations and administrative hearings. He earned his B.A. degree from Cleveland State University and his J.D. degree from Cleveland-Marshall College of Law. Mr. Barmen is a member of the American, Ohio State, Cuyahoga County and Cleveland bar associations.

MURRAY K. LENSON is a partner in the law firm of Ulmer & Berne LLP, where he is chair of the firm's liability defense group. He offers more than 40 years of expertise to clients in defending casualty and liability lawsuits primarily for medical, legal and accounting malpractice claims. Mr. Lenson has extensive experience in defending manufacturers and retailers in product liability actions. He represents clients, insureds of insurance companies and self-insureds in significant litigation matters involving the representation of diverse professionals, employers and municipal corporations in significant liability claims. Additionally, he represents employers in intentional tort claims. Mr. Lenson is a member of the Defense Research Institute, the Ohio Association of Civil Trial Attorneys, and the Ohio State and Cleveland Metropolitan bar associations. He is a frequent speaker at trial related seminars. Mr. Lenson was selected from 2007 through 2009 as an Ohio Super Lawyer in the area of medical malpractice defense and to the Best Lawyers in America for the past five years. He earned his B.A. degree from Miami University and his J.D. degree from the University of Toledo.

JAY MILANO is a partner with Milano Weiser Attorneys & Counselors at Law. Mr. Milano has been an attorney for more than 30 years and maintains criminal and civil practices. His clients have included Calvin "Snoop Dogg" Broadus, Hell's Angels, sports figures, doctors, judges, and lawyers, as well as an uncountable number of people who just needed help. Mr. Milano has consulted and has been qualified as an expert in the ethics and standards of lawyers. He is an adjunct professor at Case Western Reserve University College of Law where he teaches a course on trial tactics. Mr. Milano also lectures to attorneys on issues relating to both civil and criminal trials and has appeared for the Ohio State Bar Association, the Ohio Academy of Trial Lawyers, the Cleveland Bar Association, the Cuyahoga County Bar Association, the National Association of Criminal Defense Lawyers and the Ohio Association of Criminal Defense Lawyers. He earned his B.A. degree from The Ohio State University and his J.D. degree from Cleveland Marshall College of Law.

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